SWOT Analysis In this section, the internal strengths and weaknesses of Mother energy drink and several opportunities and threats will be discuss.
The benefits for the consumer include quenching their thirst, satisfying their inner energy and getting instant satisfaction for their basic physiological needs Maslow's Hierarchy of needs The time spent on searching for Mother is short as it is sold in the supermarkets together with the other Caffeinated drinks, or individually at the Coca cola vending machines and convenience stores.
Some consumers may use a substitute product if MOTHER cannot be purchase if they are not loyal to the product, as it tastes similar to Redbull.
Therefore, in order to maintain their market share in Australia, they are using penetration pricing strategy as their product pricing strategy. Most of the time Mother placed with the other Coca Cola Products such as coke, Fanta, Sprite and sometimes it placed with other energy drinks vending machine The Coca Cola Company As Mother contains caffeine, this is very useful for consumer who needs this caffeine and energy to stay awake for study or exercise.
Therefore, Mother can be found in most of the places like cafes school, fitness center or office center where it can be purchased for home consumption for stay up to perform their task Finnegan.
What Mother is promoting now, is the difference taste from the early production, which failed because of the awful flavor which consumer dislike.
Moreover, Mother can develop various product lines such as healthy drinks, alcoholic drinks as well as dairy products instead of just energy drink.
For example, reduce the carbon emission designed for the materials of the packing box and Can. With their pricing strategies, MOTHER has to pay attention to what competitors are offering and price its products at either slightly above or lower depending on the brand image of MOTHER in the perception of consumers.
Additionally, in order to help MOTHER to increase their revenue and acquire enough market shares in Singapore market, they may focus on a low cost competitive advantage.
This product is characterized by the young age of its consumers, their tendency to be loyal to Mother but notoriously fickle toward other brands, and the impulsiveness of many purchase decisions.
Mother energy drink can use a vertical marketing distribution system in Singapore, Mother will follow short channel strategies and will use different intermediaries to reach target markets. This indirect system will be cost-efficient and offer superior customer reach.
These intermediaries have the requisite experience and possess economies of scale and scope. Mother energy drink will use the parent's current logistics system to ensure on-time deliveries to wholesalers and retailers, whatever the seasonal demand.
Also, Mother energy drink is not chasing the convenience market, instead, the distribution strategy for Mother Energy drink to use in Singapore is to position themselves in only the best most premium night clubs, bars, gyms and hotels, the convenience market is not a priority in the short term.
But in the long-term perspective, Mother still will swarm into Singapore convenience stores, supermarkets, cafes, school canteens, and other small operators so that customers can endure the least time to access the product. In addition, it is critical that Mother energy drink gains the support of trade customers.
Retail in-store promotions strongly affect consumer purchase decisions as a good percentage of buying is impulsive.
Retailers should suggest customers try the product. The ability of the retailer to do this depends on the incentives Mother is prepared to offer. In some venues, retailers are not prepared to "spruik" products.
For example, supermarkets generally do not push products at the point-of-sale. Therefore, convenience stores such as 7-Eleven and major service station chains represent the best hope of in-store promotions, such as cold storage and NTUC. On the other hand, for the ease of retailers and wholesalers, Mother will provide an online portal through which they will be able to place orders well in advance.
This helps to centralize much of the relevant product information, and improves stock control, sales data and forecasting efforts.Mother is an energy drink marketed to Australians and New Zealanders by Monster Beverage Corporation.
Introduced in late , it competes with the two leading energy drinks on the market, V and Red Bull, in the $ million industry.
The V energy drink will be competing against strong energy drinks competitors such as Red bull, Mother, show more content V will be having a lot of strong competitors such as Red bull, Mother, Lift-plus, and Demon Energy drinks. Not be confused with the Mother variety of Full Throttle energy drinks, also made by Coca Cola.
Mother Type Energy drink Manufacturer Coca Cola Amatil. A small study of 10 healthy young women found that energy drink consumption increased carbohydrate oxidation and reduced lipid oxidation relative to a lemonade drink with an equivalent amount of sucrose The researchers suggested that energy drinks .
Caffeine. A lot of the energy you get from an energy drink comes from caffeine. The quantity can vary widely — from 80 milligrams in an ounce Red Bull to milligrams in a ounce Bang.
A mother is determined that no one else will have to endure the pain of their child dying from consuming too many energy drinks.
Taurine is added to Red Bull and other sodas to make good on the name "energy drink." Some studies have suggested that taurine may improve athletic performance and can even, combined with caffeine (another ingredient found in these products), improve mental acuity. They're fizzy drinks with a difference. Red Bull "vitalizes body and mind", Mother gives you "heaps of energy" and V is "the massive hit that improves you a bit". MOTHER Energy Drink has expanded its Aussie range with MOTHER Green Storm – a mother of an energy hit fuelled by natural caffeine. MOTHER Green Storm will be available in three pack sizes – mL, mL and 4 x mL – across grocery, corner stores and petrol stations nationwide.
Shani Clarke's son, Michael, used to drink at least four ml cans.