References and Further Reading 1. Introduction The word "time" has several meanings. It can mean the duration between events, as when we say the trip from home to work took too much time because of all the traffic. It can mean, instead, the temporal location of an event, as when we say he arrived at the time they specified.
Some social trends, such as immigration, influence the demographics of your customer base so you may be working to appeal to a different pool of neighbors than you appealed to a decade ago.
Other social trends, such as almost universal reliance on smartphones, influence the behavior of potential customers, forcing you to develop tech-savvy marketing strategies. Whatever the trend, it's best to learn and adapt while also staying aware that these trends will continue to shift, making new innovations eventually outdated.
Understanding the Demographics The demographics of your customer base is its makeup in terms of age, race, nationality and gender, along with other characteristics that can be statistically measured.
While it may be counterproductive to simplify and profile different demographic categories — for example, assuming that all women will be interested in wearing high heels — you will most probably design a product differently if it's targeted toward men or toward women, or toward customers over 65 versus potential customers under Shifting demographics is a social trend that will undoubtedly affect your business, so stay current on demographic research and keep your offerings relevant.
Observing Tastes and Trends Tastes and trends are more fluid social influences than demographics, because they reflect personal preferences, which are more likely to change according to whim.
But the seriousness of some trends should not be underestimated. A consumer preference for sustainability in everything from product sourcing to energy efficient manufacturing is a trend that has proven to have staying power and is unlikely to change as environmental awareness continues to grow.
It's tricky to change your products to accommodate fleeting trends such as a preference for red shirts over blue ones, but it makes sound business sense to recognize and adapt to longer term trends. Video of the Day Brought to you by Techwalla Brought to you by Techwalla Continue to Innovate Regardless of the specifics of the social trends that affect your business, your company will always operate in a changing environment.
Even if your business has built its reputation on qualities such as consistency and longevity, your customers may value these qualities differently in social and political climates that are increasingly less predictable.
Whether your business changes rapidly in response to social trends or responds to them by cultivating consistency, it is useful to know how social trends are evolving and how you can respond to them with your products and marketing strategies.Culture changes through developments in technology, political beliefs and religious ideas.
External encounters with diverse societies and environmental factors also change cultural beliefs. Cultural change sometimes causes a backlash from those with more . Cultural factors influence social changes. There is an intimate relationship between society and culture.
Hence cultural changes involve social change. Cultural factors such as values, attitudes, ideologies, ideas of greatmen etc. play a vital role in influencing social change. W. F. Ogburn's.
Do beliefs affect behavior? Do beliefs affect people's behavior? Contrary to common beliefs people don't collect information from the outside world to form new beliefs but they gather new information that supports their already existing beliefs. Dentists Are the First Line of Defense for Elder Abuse.
Every year more than million older Americans may be victims of elder abuse, and in some cases dentists serve as the first line of defense.
The bottom line from the Booz & Company culture study is this: 96 percent said culture change is needed. The challenge is that leaders must go far beyond basic tips, keys, or “levers,” like Booz & Co.
highlighted in their study, if there is hope for sustainable culture change. Meanwhile, climate change is already affecting what, when, and how much people eat. This year, for example, drought has ruined crops in Brazil’s southeastern breadbasket, including .