July 19, Various factors affecting marketing function.
The market demand curve will be the sum of all individual demand curves. It shows the quantity of a good consumers plan to buy at different prices. This will occur if there is a shift in the conditions of demand.
Diagram to show shift in demand A shift to the right in the demand curve can occur for a number of reasons: An increase in disposable income enabling consumers to be able to afford more goods. An increase in the quality of the good e. Advertising can increase brand loyalty to the goods and increase demand.
For example, higher spending on advertising by Coca Cola has increased global sales. An increase in the price of substitutes, e. A fall in the price of complements will increase demand. In cold weather there will be increased demand for fuel and warm weather clothes.
Expectations of future price increases. A commodity like gold may be bought due to speculative reasons; if you think it might go up in the future, you will buy now. Fall in demand A fall in demand could occur due to lower disposable income or decline in popularity of the good. Evaluation For some luxury goods income will be an important determinant of demand.
Advertising is important for goods in which branding is important, e. Other types of demand Effective demand: This occurs when a consumers desire to buy a good can be backed up by his ability to afford it.
This occurs when a good or factor of production such as labour is demanded for another reason A Giffen good is a good where an increase in price of a basic item leads to an increase in demand, because very poor people cannot afford any other luxury goods.
An ostentatious goodis a good where an increase in price leads to an increase in demand because people believe it is now better. Composite demand — A good which is demanded for multiple different uses Joint demand — goods bought together e.This Argumentative essay will discuss the argument of same sex marriage.
The contents are: meaning, brief background and thesis statement for the Introduction; for the Body of the discussion is the counter argument; and for the conclusion part: the summary and the restatement of the thesis statement.
Factors Affecting Demand. Some of the major factors affecting the demand of commodities in the market include the following: Price; According to the law of demand, the quantity of commodities demanded is inversely proportional to .
A Giffen good is a good where an increase in price of a basic item leads to an increase in demand, because very poor people cannot afford any other luxury goods.
An ostentatious good, is a good where an increase in price leads to an increase in demand because people believe it is now better.
The Macro-environment, factors outside of a firms control, have a major affect on a firms marketing approach and as a cause, these factors outside the firms control are harder to monitor, some of the factors are unpredictable and restricting.
Factors affecting Supply Supply refers to the quantity of a good that the producer plans to sell in the market. As price increases firms have an incentive to supply more because they get extra revenue (income) from selling the goods. The phenomena of social comparison have been discussed much in western context.
The paper attempts to understand the relationship between luxury brand consumption and Social comparison with special reference to Jaipur and Delhi. Paper tries to understand the role of demographic factors, interpersonal factors and personality traits.